Strategic advisory and partnerships across the UAE and beyond
Practice is a UAE-based advisory firm working with government entities, universities, corporations, and international institutions to build partnerships, enter markets, and develop high-value initiatives.
Our work combines local insight, institutional engagement, and hands-on execution to create long-term institutional value.
What We Do
We focus on a select set of capabilities where local context, institutional judgment, and execution matter most.
Strategic Partnerships
UAE Market Advisory
Executive & Academic Initiatives
• Partner and stakeholder identification
• Partnership design and structuring
• Institutional engagement and relationship development
• Market entry and positioning
• Institutional mapping and engagement
• Local representation and opportunity development
• Executive education and leadership programs
• University and institutional partnerships
• Delegations, exchanges, and knowledge initiatives
A Focused, Founder-Led Approach
We’re selective about the work we take on and focus on opportunities where we can genuinely add value. We stay close to the work from start to finish — shaping the idea, bringing the right people together, and helping move things forward.
Who We Work With
Government & Public Entities
Universities & Academic Institutions
Corporates & International Organizations

Founding Managing Partner
Hamad Mohamed Alobeidli
Hamad is the Founding Managing Partner of Practice. His background combines public service in the UAE with academic and professional experience in the United States. He holds a BA in Criminology and Criminal Justice from the University of Massachusetts Boston and an MA in Criminal Justice from John Jay College of Criminal Justice. During his time in the United States, he also completed an internship and professional training with the New York City Police Department. At Practice, he works on strategic partnerships, institutional engagement, and market development in the UAE.